‘Health’ magazine published by the Gulf Medical University, promoted by Thumbay Group UAE has completed sixteen years of its presence in the UAE and Middle East. Only publication of its kind, printed in English and Arabic (back to back) was started in April 1999 as part of the institution’s commitment to informative medical journalism.
Being in its 17th year of publication, the magazine is one of the longstanding health publications in the region. It is highly regarded, read and rated by healthcare professionals and general public in the region and globally. With 124 pages of authoritative articles, the magazine focuses on lifestyle, luxury and beauty segments, and carrying reviews from experts, says Ms. Saadiya Ahmad, Editor of the magazine.
With 20,000 copies every issue and a readership of over 75000, Health Magazine’s coverage area is spread across the UAE and reaches the Royal families, Sheikhs, government officials, ministries and embassies in UAE.
In addition to an extensive subscription list including leading medical institutions, medical equipment suppliers and pharma companies worldwide. Health Magazine is directly mailed to a select number of upscale households, meeting a specific criteria based on age, household income this includes the subscribers and the corporates. The magazine is also made available at select high- traffic destinations in target markets, including boutiques, hospitals and clinics, gyms, coffee shops, spa’s and resorts, leading stores, bookshops, hotels and malls. The magazine can be found at waiting lounges of mainly leading physician, dental, cosmetic clinics & surgeries as well as at local pharmacies.
HEALTH magazine is a bi-monthly and bi-lingual magazine (English & Arabic) and is associated with prominent organizations such as John Hopkins, Mayo Clinic, Hamburg University, and Gulf Medical University etc. and Ministry of Health UAE, Thumbay Hospitals, and Methodist Hospitals Houston, Texas to provide valuable inputs. In short, the magazine is a good interactive medium and a useful source for health information to one and all.
As part of its latest update HEALTH Magazine has applied for the “BPA worldwide Consumer Publication Audit Membership for September 2014”. Wide range of readership profiles, including families, children, and senior citizens as well specialized profiles like doctors, business heads/administrators, fitness gurus, nutritionists, beauticians, style icons, majority of them in high income groups. Health magazine readers are affluent, upwardly mobile, active, sophisticated, and for whom health and fitness are priority, looking for the best products and services. These features make the magazine a leading media for companies to promote their products and services.
According to the publishers, the magazine plans to launch HEALTH awards, which will be announced later this year.