Blends & Brews moves closer to its target of 100 outlets by 2020, in accordance with the strategic global expansion plan
Blends & Brews Coffee Shoppe, the UAE-born international brand of coffee shops under Thumbay Group’s Hospitality Division, opened a new outlet at My City Center, Al Dahit, Ras Al Khaimah on Tuesday, 9th January 2018. The coffee shop was inaugurated by Dr. B. Ahmed Haji Mohiudeen, Chairman of B.A. Group, India, in the presence of Dr. Thumbay Moideen, Founder President of Thumbay Group, Mr. Farhad C, Director of the Hospitality Division of Thumbay Group, and other members of Thumbay Group Board.
The Blends & Brew Coffee Shoppe chain has been spreading its wings in the country, emerging as one of the fastest growing coffee shop chains in recent times. Having completed a decade since the launch of its first outlet, Blends & Brews now has multiple outlets in different Emirates of the UAE, in addition to its first outlet in India which was opened in Hyderabad in 2016. Blends & Brews has outlets at major shopping malls, offices, universities, government offices, hospitals, health clubs, etc. and the numbers are growing owing to its huge popularity and demand. Its first drive-thru outlet was opened in Ajman in 2016. It also operates ELITE outlets catering to upmarket customers.
The brand has built a reputation over the years, and is now pursuing an ambitious expansion plan in the Middle East region, Africa and India, in line with Thumbay Group’s strategic plans. “The strategic plan of Thumbay Group includes the addition of 100 Blends & Brews outlets by 2020, and extend franchise offers to partners in countries including India and the MENA region,” said Dr. Thumbay Moideen, Founder President of Thumbay Group, adding, “We are confident that our UAE-born brand will find acceptance the world over.”
In addition to hot and cold beverages including its signature blends Espresso Blends, Tropical Gold, Blenders Sparkle, Blends & Brews also has a short-eats menu designed in accordance with the local palate, to ensure quick service to customers without having them wait. Keeping in mind the customers’ requirements, Blends & Brews offers them seven varietals of Tea (both iced and hot), cold coffees, iced and creamy smoothie, soda pops, Gelato ice creams, thick creamy shakes and specialized chocolate drinks. Blends & Brews also has its own range of sugar-free delicacies including drinks, cookies and cakes. The stores are designed as attractive open spaces and the interiors are coffee-themed, based on the concept of modernity. The Baristas are professionals who are keen on giving customers a taste of the brand’s values, besides great coffee.
Commenting on the new coffee shop, Mr. Farhad C, Director of the Hospitality Division of Thumbay Group said, “The trends of the day and customers’ preferences take center-stage at Blends and Brews coffee shops. The new shop will offer our food menu varieties, as well as the brand’s popular range of signature drinks. Our sugar-free delicacies will also be available here.”
About Thumbay Group
Established by the Founder President Dr. Thumbay Moideen in 1998, today Thumbay Group is a diversified international business conglomerate headquartered in Dubai, with presence across 20 sectors of business including Education, Healthcare, Medical Research, Diagnostics, Retail Pharmacy, Health Communications, Retail Opticals, Wellness, Nutrition Stores, Hospitality, Real Estate, Publishing, Technology, Media, Events, Medical Tourism, Trading and Marketing & Distribution. Thumbay Group follows a strategic plan, according to which the Group aims to expand its businesses over ten times, with global presence. The strategic vision plan aims to increase the employee strength to 25,000 by the year 2022.
The hospitality division of Thumbay Group operates three different brands: The Terrace Restaurant, Blends & Brews Coffee Shoppe, and Body & Soul Health Club & Spa. The Terrace Restaurant is a multi-cuisine restaurant chain operating multiple outlets across Dubai, Sharjah, Ajman and Fujairah. Blends & Brews Coffee Shoppe has outlets in Dubai, Sharjah, Ajman, Fujairah and Hyderabad (India). Body & Soul Health Club & Spa operates five clubs in the UAE, including ‘ELITE’ and ‘LADIES ONLY’ facilities, offering extensive sports, recreation, fitness, health, social and youth programs. The sixth club will be opened in Fujairah, shortly.